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Studium
Kernmodule
Strategic Marketing
Operative Marketing
Marketing Performance
Marketing Environment
Digital Marketing
Brand Management
Marketing Research
Customer Management
Advanced Seminar
Wahlfächer
Sales Systems and Sales Management
International Marketing Management
Psychology-based Customer Management
Digital Data-Driven Marketing
Digital Marketing Communications Management
Code of Conduct in Marketing
HR Marketing
Campus
Studierende
Duale Partner
Lehrbeauftragte
Alumni
Community
